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broncolor are manufacturers of Flash, HMI and now LED lights for professional photographers. 

Bron Elektronik AG has been making lighting and flash systems for photographers since 1958. The company's leadership in the market for 60 years now, reflects the fact, that innovation and quality. Its success is no coincidence: broncolor is specialised in a narrow but deep range of products, pursues intensive research, develops superior equipment, and is always accessible to customers. A family atmosphere reigns at the Allschwil headquarters, and the company’s employees are highly motivated.

Company Founder, Pierre Bron.

The beginnings

The success story really began in 1948 when brothers Pierre and Joseph Bron established Bron & Co. in Basel. They coated lenses, sold X-ray systems, and imported and distributed photographic equipment. A year later, they were appointed Dimitri Rebikoff’s distributor of flash units for studio photographers. Rebikoff discontinued production in 1952, but Bron & Co. hired his two employees and began to manufacture the flash units under the broncolor label.

A great brand was born. In 1958, the brothers founded Bron Elektronik AG to develop, manufacture, and globally market professional studio flash units. In 1962, they parted ways: Joseph purchased all shares of Bron & Co., and Pierre acquired Bron Elektronik AG.

The second generation takes the helmet

In the 1970s and 1980s, Bron expanded its distribution network and opened subsidiaries in all major markets. Concurrently, Bron planned and built new production and office premises. In 1990, Pierre Bron transferred the leadership of the company to his son Jacques who has been running it in his father’s spirit ever since. Jacques is responsible for management, finance, and administration. 

The management does a lot to make sure the roughly 50 employees in development, assembly, and administration enjoy their work. Jacques Bron summarises the company philosophy this way: “Since all of us spend a large portion of the day here, everyone should feel at ease on the job. Only people who like their work do a good job.” The staff members appreciate flexible working hours, spacious workstations with plenty of light, and a personnel restaurant with a sun terrace. No wonder the turnover rate is so low. 

Light is our passion
The challenge of consistently meeting your needs and repeatedly surprising you with innovations is our motivation – and light our passion. 

Our goal is to produce State of the Art products, housing in a corporate and modern design including broncolor's technological innovations and guaranteeing an unbeatable quality standard. This is also what you expect from us in your daily work in the studio or on location. 

Every product is unique
Every unit that leaves our production facilities undergoes exhaustive functional testing. Wherever possible, new developments are made compatible with earlier models.

Systematically implemented over the years, this philosophy has enriched the broncolor product line to such an extent that it leaves almost nothing to be desired in terms of operating convenience, long-term value and reliability. And we stand by that.

We need your input, now and in the future to achieve our goals and beliefs and to be sure to count you among our satisfied customers for many years to come.